Avoriaz (French: [avoʁija], Franco-Provençal: [aˈvɔʁja, aˈvɔʁi]) is a French mountain resort in the heart of the Portes du Soleil. It is located in the territory of the commune of Morzine. It is easily accessible from either Thonon at Lake Geneva or Cluses station on the A40 motorway between Geneva and Chamonix. Either way one follows the D902, Route des Grandes Alpes, to Morzine and then the D338 running from Morzine to Avoriaz. Snow chains are often necessary. Avoriaz is built on a shelf high above the town of Morzine, which is among the pioneering towns of skiing with its first lifts dating back to the early 1930s. Today Avoriaz is one of the major French ski destinations catering for all standards of skiing and ranks among the top snowboarding destinations of the world. Apart from snow-based pursuits, Avoriaz is also a centre for trekking, golf, VTT (mountain biking) and other outdoor activities during the summer. Cars are forbidden in Avoriaz. The resort is designed to be fully skiable. Other transport around the resort includes horse-drawn sleighs and snowcats during winter. One of the principal owners of Avoriaz is the tourism and real estate development company Pierre & Vacances, whose founder, Gerard Bremont, took an active part in building the station.