This is appalling but sadly predictable: when profit and scale outrun basic decency, the result is real harm — here to children. Meta’s soothing statements about “strengthening detection” and reporting to NCMEC are not enough. Paying advertisers pushing AI‑generated sexual imagery of minors — and then continuing to run those ads even after being alerted — shows a systemic failure of governance, moderation, and compliance with local law. We need urgent, concrete action: mandatory reporting to Indian law enforcement (not just a US nonprofit), independent audits of ad systems and content moderation, immediate suspension and forensic investigation of offending ad accounts and payment trails, and stronger legal penalties for platforms that flout child-protection laws. This should go alongside better tools and funding for survivors and NGOs, transparent public transparency reports that disclose enforcement outcomes, and strict advertiser verification so these networks can’t be weaponized with paid promotion. Kudos to investigative groups and journalists for exposing this. Now regulators and courts must move faster than corporate spin — children’s safety can’t wait.