TF1 enters esports with @TeamVitality 🇫🇷 TF1 Business Solutions integrates Team Vitality into its license portfolio. The club therefore benefits from access to TF1's commercial ecosystem and its portfolio of advertisers, with the possibility of creating new activations around its brand and audience. An interesting model for Vitality 👇 Rather than only selling sponsorship rights, the club can also be valued as a true license for brands wishing to invest in the gaming universe. A first device has already been activated for BYD through TF1 Factory. This is therefore another step for the club to get closer to non-endemic brands and to become more mainstream. (translated)
