Tendencias Finanzas wrote that Sancor Seguros had tried to gain visibility during Lionel Messi's farewell, but the initiative provoked boos in the stadium, criticism, and users who said they would switch insurance companies. It also stated that the company restricted comments on its publications and that part of the attention received was linked to backlash and policy cancellations. The author presented the episode as a warning about the possible reputational damage of a marketing campaign. #Marketing #Publicidad #Reputación (translated)
