Poponze wrote that, during the second round of the elections, a Burger King campaign launched in 2018 was again highlighted. According to the author, the advertising action aimed to raise awareness against null and blank votes and used direct metaphors to show the impacts of abstention. https://t.co/a0dhH9wJpM #Eleições2023 #Conscientização #CampanhaPublicitária (translated)
