Alain Weber praised the Intermarché advertisement and criticized the complaints regarding its lack of diversity. He compared these criticisms to those that would fault a film about Verdun for not showing drones. He wrote that he grew up, in the late 1960s and early 1970s, in a town of 4,000 inhabitants where, according to him, there were no Black or Arab people. He described this situation as reflective of rural France at the time, and not as a choice or a scandal. Alain Weber believed that demanding more diversity in an advertisement from that period was akin to retouching a family photo to conform to the standards of 2026. He asserted that he refused to have his history erased and accused the critics of advocating an ideology steeped in hate and ignorance. #Histoire #Identité #Diveristé (translated)
