Luxury houses are changing their strategy for their Fashion Week shows, seeking original and raw locations such as industrial sites or construction spaces, in order to create memorable events that enhance their image without diverting attention from the collections presented. (translated)
Bâtiments en chantier, anciens sites industriels, parking... Fini les lieux événementiels connus de tous, les maisons de luxe partent à la chasse aux espaces originaux et bruts pour leurs défilés de Fashion Week
