Over the past year, major running brands have competed fiercely in elite marathons, with Adidas leading both men's and women's categories — securing six men's victories, including key races in Tokyo, London, and Berlin, while also achieving four women's wins, followed by Nike, On, and Under Armour, highlighting a significant growth in the running shoe market which is projected to reach $104 billion globally by 2030. #MarathonRunning #AthleticBrands #SportsInnovation #JP #GB #DE #KE #ET #US #AU #NY #AU