A recent Axios report reveals that, contrary to expectations, the operational costs associated with maintaining generative AI exceed the combined salaries of employees managing its development, primarily due to high token consumption, dynamic database storage, and API usage fees, leading to significant challenges for businesses, including a 95% failure rate in scaling AI projects, particularly impacting the Spanish market where 25% of companies have already adopted prescriptive AI systems. #ArtificialIntelligence #BusinessImpact #OperationalCosts #ES #US #MA