The Regulation on the Targeting and Transparency of Political Advertising (TTPA) aims to enhance electoral integrity through harmonised transparency obligations in political campaigning, but faces challenges including unclear definitions of political advertising, potential overlaps with other regulations, the timely establishment of an online advertisement repository, uneven enforcement across Member States, and the ambiguous classification of influencers, necessitating further guidance and consistent implementation to ensure effective transparency. #PoliticalCampaigning #Transparency #DigitalRegulation