Asian media are acting as a driving force: the continuous broadcasting of TV programs and web formats dedicated to the Dolomites has transformed the Alto Adige region into a cult destination. Kim HyunJin, a tourism expert residing in Europe, explained to the newspaper that the South Korean audience, finding classic destinations like Rome, Venice, or Milan saturated, is looking for new destinations. #Dolomiti #TurismoAsiatico #Overtourism (translated)
“La tv in Asia trasmette continuamente programmi dedicati alle Dolomiti, ecco perché poi tutti vogliono venire a visitarle. E c’è la corsa a esplorare per primi destinazioni ancora poco note per mostrare contenuti esclusivi”
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