We are putting the suits away in the closet. We stop making serious faces. We put away the tripods from the cameras. We don't pretend that we know everything. We don't whine that "my truth is the most true." At Eleven, we decided to take the television stick out of our ass and start having more fun. In recent weeks, we have announced the Cup and Super Cup of Spain in the style of “Doll.” We made a film about a guy in a boat in the studio for the match against Venezia. Attempting to return to Serie A, Filip Kapica was selling paintings on a Roman bridge. In a smoky office, Maurizio Sarri discussed tactics for the match. Before the Portuguese classic, our own “Kitchen of Champions” was created (😬). And on YouTube, we kicked off with IRLs straight from Rome and Turin (there will be much more soon, because this is just the beginning). Of course, we still want to comment on football in the best way in Poland, frequently visit stadiums and Formula 1 tracks, and soon tennis. We still want to create a cool, substantive studio, but sports television doesn't have to be dead serious to be good. It doesn't have to be inflated to be substantive. And it doesn’t have to look like it has for the past 20 years, meaning a table, four chairs, and talking heads (very often poorly prepared for their job, you'll admit). Once, TVN said: “The end of polite television.” We are now stealing that slogan and saying: Eleven. The end of boring television. (And what will come of it, we shall see 🫣🙃). (translated)
