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Sociologists Robert Goldman and Stephen Papson describe in their book "Nike Culture: The Sign of the Swoosh" (1998) how closely Nike's rise is linked to the "triumph of individualism" or the ancient adoration of heroes (Greek goddess of sports). #Nike #KylianMbappé #Sportmarketing (translated)
Nike verliert Kylian Mbappe: Eine Kultmarke in der Krise [premium]
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