Love Lindqvist

Advertising learned that beautiful nonsense is expensive to defend. Politics never did; a promise costs nothing to make and little to abandon. New column on trust, performance, and why audiences recognise insincerity before they hear the argument. https://open.substack.com/pub/nordicledger/p/the-sound-of-not-being-believed?r=mwsn6&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true