How do alcohol brands invest in social networks? Targeted ads, contests, influencers: this report deciphers their strategies and legal responses. Guidelines for those involved in the prevention and protection of youth. Recent court decisions and a call to ban alcohol advertising on the internet. Alcohol & social networks — Alcohol brands storming social media. Observations conducted with the Avenir Santé association November 6, 2026. Audio Capsules of Health Practices 🎙️🎥 https://www.youtube.com/watch?v=kwXZ4ZOu614 Analysis of Health Practices and link to the source ℹ️➕ https://www.pratiquesensante.com/blog/pratiques-15/alcool-reseaux-sociaux-les-marques-d-alcool-a-l-assaut-des-reseaux-sociaux-6314 To decipher how alcohol brands use social networks and influencers to promote their products, particularly to young people. Based on five years of observation, this report describes sponsored ads, targeting of audiences, and contests that blend commercial promotion with everyday content. It provides prevention professionals with concrete examples to enrich their awareness campaigns and their reflections on digital environments. It also sheds light on judicial responses and the responsibilities of brands, agencies, and influencers, while presenting Addictions France's advocacy for a ban on alcohol advertising on the internet. #pratiquesensante #LoiEvin #MarketingAlcool #PréventionAlcool #ProtectionDesJeunes #Influenceurs #RéseauxSociaux #AddictionsFrance (translated)
