Yuka and Que Choisir denounce the practice of additive washing, where products labeled as preservative-free actually hide many controversial additives, urging consumers to be wary of labels. #AdditiveWashing #Santé #Consommation (translated)
Yuka and Que Choisir Together denounce misleading mentions such as preservative-free, dye-free on food products, highlighting that these claims often hide the presence of harmful additives for health. #AdditiveWashing #ConsommationResponsable #AlimentsUltratransformés (translated)
A study conducted by Yuka and Que Choisir reveals that food claims such as preservative-free or colorant-free can mislead consumers by creating an illusion of health, despite the presence of controversial ingredients, thereby illustrating a marketing phenomenon called additive washing. #AdditiveWashing #Santé #AlimentationResponsable (translated)
