Marta Ortega, non-executive chairwoman of Inditex and daughter of the founder, reveals in an interview with Vogue that Zara seeks to expand its proposal beyond 'fast fashion' towards a deeper connection with design and haute couture, without aiming to become a luxury brand, but advocating that style should not be determined by social class. (translated)
The Atacama Desert in Chile houses a huge mountain of 39,000 tons of discarded clothing, a result of fashion consumerism, as each year about 59,000 tons of garments arrive in the country that are not sold and end up contaminating the ecosystem, taking up to 200 years to biodegrade. (translated)
Una innovadora tecnología española desarrollada en Barcelona permite que un vaquero diseñado para la colección verano 2026 de Stella McCartney purifique el aire al absorber gases contaminantes, convirtiendo así una prenda cotidiana en una solución activa contra la polución. #ModaSostenible #DenimInnovador #PureTech
