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#PositiveMessaging
EL HERALDO Apr 27

Grupo Nutresa has launched an unprecedented marketing strategy to redefine the visual identity of 17 iconic brands by transforming 30 million packages into channels of optimism and hope, aiming to strengthen emotional connections with consumers in a highly competitive market while emphasizing the company's long-standing commitment to inspire and transform challenges into opportunities. #MarketingStrategy #BrandIdentity #PositiveMessaging #CO

Jet, Colcafé y Zenú cambian de imagen: ¿por qué Nutresa renovó sus marcas?