Under pressure from Chinese electric car manufacturers, Kia has initiated targeted price reductions in Europe, narrowing the price gap with its Chinese competitors while acknowledging that this "price war" will impact its margins, highlighting the intensifying competition in the European automotive market. #ElectricVehicles #PriceWar #AutomotiveIndustry #KR #CN #EU
#ChinaAutoIndustry #PriceWar #ElectricVehicles