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In Austria, the sporting goods trade is under pressure as Hervis shrinks, while Intersport grows, and market trends such as the increasing rental of equipment and the problems in the bicycle industry as well as in the fashion sector emerge. #Einzelhandel #Sportartikel #Intersport (translated)

Intersport CEO Franz Koll advocates for a liberalization of Sunday openings in tourist regions and reports a revenue increase of 6 percent to 690 million euros, mainly driven by successful winter sports and trends like e-bikes and Hyrox. #Intersport #Sportartikel #Sonntagsöffnung (translated)

The loss of Kylian Mbappé, who is ending his long-standing partnership with Nike and joining the Swiss start-up On, highlights the weaknesses of the once-dominant cult brand in the sporting goods industry and signals a shift in the global sports marketing landscape. #Nike #KylianMbappé #Sportmarketing (translated)

Nike is deep in crisis despite an upcoming sponsorship deal with the German national football team, as revenue is expected to decline in the coming fiscal year and the company is struggling to compete with Adidas and other brands. #NikeKrise #Adidas #Sportartikelindustrie (translated)

Die Fußball-Weltmeisterschaft 2026 spielt eine entscheidende Rolle für die großen Sportartikel-Hersteller Adidas, Nike und Puma, die durch ihre Präsenz auf den Trikots der Nationalmannschaften erhebliche Umsatzsteigerungen und Markenbekanntheit erwarten, wobei Adidas die meisten Teams ausstattet, während die WM kurzfristige Effekte auf die Geschäftszahlen liefert, jedoch nach dem Turnier in der Regel zu einer Rückkehr auf vorherige Wachstumsraten führt. #Sportartikel #WM2026 #Adidas