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TikTok is launching a £3.99 monthly subscription for UK users aged 18 and over who wish to use the platform without ads, as part of a growing trend among social media companies offering paid options to avoid personalized advertising, which experts warn could lead to a two-tiered internet experience based on users' ability to pay for privacy. #TikTok #SocialMedia #SubscriptionModel #GB

TikTok has introduced a monthly ad-free subscription option for £3.99 in the UK, allowing users to avoid ads while still seeing sponsored content, as part of a broader trend among social media platforms to offer paid ad-free experiences. #SocialMedia #Advertising #SubscriptionModel #UK