People throw numbers on water use in agriculture or data centers without understanding the scale, context or implications. I avoided pitching in so far. I have been trying to get real consequences at the end of the cycle before making the call. For now, the disinformation ( like statements attributed to Bezos ) or the volume of water consumption by data centres, they all proved to be nonsense. I have watched this pattern for long. When the sugar lobby started facing the consequences high sugar content in diet and the health issues after that, they tried the usual practices of the tobacco lobby before them. But the scale has been too big. And sugar and pharma sectors were intertwined. So they joined hands and started multi-layered disinformation campaigns. Destroy credibility of weak and gullible simple minded ones and then sort out the remaining through lawyering up. But that was 25 years ago. They have improvised alot now and the pandemic lessons have been intense. Data centers might have borrowed a leaf out of them. That is what it seems so far. AI story is about real estate, power generation, precious metals and water. But in a strategic manner, not the routine volume numbers. I will write soon. #sustainability #waterconservation #waterfootprint #datacenterimpact #factchecking
