65% of consumers buy the same brands online and in stores, while only 12% of recent purchases were exclusively offline. AI and social commerce accelerate purchasing decisions: over 90% of Poles use AI tools when shopping, and 40% shop online abroad, often on platforms. (translated)
TikTok Shop oficiálně vstupuje na polský trh e-commerce 15. června 2026 a přináší revoluční model „discovery e-commerce“, čímž vyzývá dosavadní lídry, jako je Allegro, a nabízí uživatelům nové způsoby nákupu přes populární platformu. #TikTokShop #eCommerce #socialcommerce
Allegro is increasingly stepping outside the traditional marketplace model. The company is preparing for a new stage in the fight for customers – both against global platforms from Asia and the growing power of social commerce - CEO Marcin Kuśmierz (translated)
