A BBC investigation revealed that some self-proclaimed infant sleep experts, who provide potentially dangerous advice, including placing newborns to sleep on their front—a practice linked to Sudden Infant Death Syndrome (SIDS)—are advising vulnerable parents, prompting calls for greater regulation in the unregulated infant sleep consulting industry. #InfantSafety #SleepConsulting #SuddenInfantDeathSyndrome #GB #IE #NI #SC

A BBC investigation has revealed that some self-proclaimed infant sleep experts are giving dangerously misleading advice, such as recommending front-sleeping and the use of loose items in cribs, which significantly increases the risk of sudden infant death syndrome (SIDS), prompting medical professionals to call for tighter regulations in the unregulated sleep consulting industry. #InfantSafety #SIDS #ParentingAdvice #GB #IE #NI #SC

A BBC investigation reveals that some self-identified infant sleep consultants, such as Alison Scott-Wright and Lisa Clegg, are providing dangerously misleading advice, including recommending unsafe sleep positions and the use of hazardous items in cribs, which medical professionals warn could significantly increase the risk of sudden infant death syndrome (SIDS) and other serious harm to infants, highlighting the urgent need for regulation in this unregulated industry. #InfantSafety #SleepConsultants #SIDSawareness #GB #IE #SC #NI