Search

Cold Beer and Hot Showers - Not Kilowatt-Hours All That Consumers Want The energy sector spends an extraordinary amount of time talking about generation, transmission, storage, flexibility, markets, tariffs, balancing, ancillary services, carbon emissions, batteries, hydrogen, demand response, electrification pathways, system costs, capacity mechanisms, investment signals, market design and regulation. All of these things matter. Some of them matter enormously. But there is a simple question that often disappears somewhere between the conference room, the policy paper and the technical model: What does the customer actually want? The answer is surprisingly simple. Most people do not wake up in the morning thinking about kilowatt-hours. They do not dream about capacity markets. They do not worry about frequency stability. They do not spend their evenings comparing balancing mechanisms. They want cold beer and hot showers. They want a warm home in winter and a cool home in summer. They want the lights to turn on when they press the switch. They want their phone charged, their food refrigerated and their car ready when they need it. In other words, they do not want energy. They want what energy allows them to do. That distinction may sound trivial, but it changes almost everything. For more than a century, the energy industry has been organized around the production, transportation and sale of energy itself. Electricity became measured in kilowatt-hours. Gas became measured in cubic meters. Fuel became measured in litres or tonnes. Markets, regulations and business models were built around those units. The customer, however, never experienced life in kilowatt-hours. The customer experienced comfort. Convenience. Mobility. Reliability. Security. The units used by the industry and the outcomes desired by the customer were never the same thing. For a long time, this mismatch was not particularly important. Energy was relatively scarce, flexibility was limited, and the dominant challenge was supplying enough fuel to satisfy demand. The system could afford to focus on production because production was the central problem. Today the situation is changing. Electrification is transforming energy systems around the world. Renewable generation is increasing rapidly. Batteries are appearing in homes, businesses and vehicles. Buildings are becoming smarter. Heat pumps are replacing boilers. Electric vehicles are becoming mobile storage assets. Customers are increasingly able not only to consume energy but also to store it, shift it, manage it and sometimes even sell it. As this happens, the most valuable question is no longer simply how much energy is produced. The more important question becomes: How well is energy aligned with what people actually need? A family does not care whether its water heater operates at noon or at two in the afternoon if hot water is available when someone steps into the shower. A homeowner does not care whether a battery charges at 1 p.m. or 3 p.m. if electricity costs less and reliability improves. An electric vehicle owner does not care when charging occurs as long as the vehicle is ready when needed. The objective is not the kilowatt-hour. The objective is the service. This is why many of the most important developments in modern energy systems are not really about producing more energy. They are about matching energy to the service required, at the right time, in the right place and in the right form. The technical term for this is often hidden behind complicated language. Experts discuss flexibility, demand management, dynamic pricing, distributed energy resources and system optimization. Consumers experience something much simpler. They experience agency. They experience the ability to save money without sacrificing comfort. They experience the ability to make choices. They experience the ability to benefit from technologies that work for them rather than asking them to work for the technology. This is where many debates become confused. Consumers do not want to be coordinated. They want agency. Good energy systems do not force people to behave differently. They make beneficial behaviour easier, more natural and more rewarding. The best systems do not rely on control. They rely on alignment. When the customer’s interest aligns with the system’s interest, remarkable things become possible. Demand shifts naturally. Storage becomes useful. Flexibility appears. Costs decline. Reliability improves. The customer does not need to understand the complexity underneath. Just as nobody needs to understand how the internet routes packets around the globe in order to send a message, nobody should need to understand wholesale electricity markets in order to enjoy affordable energy services. Success is not measured by how much complexity consumers are asked to absorb. Success is measured by how much complexity the system absorbs on their behalf. The future energy system will undoubtedly involve more digital technology, more electrification, more storage, more automation and more coordination. But none of those are the destination. They are merely tools. The destination remains exactly what it has always been. Cold beer. Hot showers. Comfortable homes. Reliable mobility. Affordable bills. Everything else is infrastructure. And perhaps that is the simplest way to understand the energy transition. People do not want kilowatt-hours. They want the life that kilowatt-hours make possible.

Clean energy. The goal is to turn Brazilian renewables into hydrogen, ammonia and green steel. Raw materials. I visited Viridis in Minas Gerais, where rare earths are to be refined, creating value in Brazil and strengthening Europe’s economic security. https://t.co/l1sM7loSK9 #CleanEnergy #Renewables #GreenTech #BR #EU

🔹 Namibia: HyIron, processing iron with green hydrogen on site 🔹 Greenland: graphite and molybdenum, crucial for European industry and defence Investing in local value means local industry and local jobs for our partners. Diversified supply for Europe. #Namibia #Greenland #SustainableIndustry #NA #GL

It seems oil and gas isn't actually a technologically mature industry; there are many new ways to mine fluids and gasses from beneath our feet. This is a good sign not just for hydrocarbons, but for mining hydrogen or developing geothermal. #EnergyInnovation #HydrogenEconomy #GeothermalEnergy #Nospecificcountrycodesarementionedinthetweet.

#India has launched its first hydrogen train between Jind and Sonipat, in Haryana. 🚆 Designed with a maximum speed of 110 kmph (and 75 kmph average speed), no air-polluting emissions are generated during the operation of this #hydrogen-powered train. https://t.co/sp2DRiO4qp #HydrogenTrain #SustainableTransport #CleanEnergy #IN

🇺🇸🇲🇦 Les USA subventionnent pour la première fois un projet au Sahara marocain. Il s'agit des études préliminaires pour un Projet geant d'Hydrogéne vert, d'un cout global de 4.5 MILLIARDS $ L'Ambassadeur US etait aujourd'hui à Laayoune pour signer l'accord 🤝 https://t.co/646iwkToNJ #Sahara #ÉnergieVerte #Investissement

Airbus a présenté au salon de Farnborough une nouvelle aile allongée et repliable, dont les essais en vol débuteront cette année dans le cadre du programme Aile de demain, visant à améliorer les performances des futurs avions pour une réduction de 20 à 30% de la consommation de carburant, tout en poursuivant le développement d'un avion à hydrogène pour une mise en service prévue en 2035. #Airbus #Aéronautique #Innovation

L'article présente le projet Climate Impulse de Bertrand Piccard et Raphaël Dinelli, soutenu par la Commission européenne, qui vise à réaliser le premier tour du monde sans escale et sans émissions à bord d'un avion alimenté à l'hydrogène vert d'ici 2030, tout en soulignant les enjeux technologiques et la nécessité pour l'Europe de devenir plus innovante dans le domaine de l'hydrogène. #ClimateImpulse #HydrogèneVert #AviationDurable

Kanada Saskatchewani lõuna-keskosas asuv MAX Power Mining käivitab Lawson Natural Hydrogen Complexis loodusliku vesiniku uurimiseks uue puurimisprogrammi, mille eesmärk on leida tõendeid piirkonna maapõues peituvast potentsiaalsest loodusliku vesiniku varust, mis võib muuta seda energiatüübiks globaalses energiatööstuses. #LooduslikVesinik #MaxPowerMining #Energiaprojektid

Une fuite de fluorure d’hydrogène dans le port d’Anvers a conduit une personne aux soins intensifs et a intoxiqué 25 autres, entraînant l’évacuation de près de 150 personnes et la mise en place d'opérations de sécurité par les services d'urgence. #FluorureDhydrogène #PortDAnvers #SécuritéPublique

Airbus a annoncé la création d'une coentreprise avec MTU Aero Engines pour développer des moteurs à hydrogène électriques, visant à établir une avancée technologique dans le domaine des systèmes de propulsion à hydrogène pour l'aviation commerciale, bien que des défis économiques et techniques subsistent. #Hydrogène #Aviation #Airbus

Happiness is in the most unexpected place. It is not in what people think. It is not in some wise principles, rules, instructions. It is only in the high level of oxygen in the body. It causes high production of brain hormones of happiness, which create all possible pleasant sensations, prevent inflammatory and disease processes. They make life interesting, enjoyable and support a high sense of humour, good mood, optimism. Happiness is in a constant good mood and in nothing else. This is a sign of perfect health. High intelligence is a consequence solely and only of the high supply of the brain with oxygen and nothing else. Knowledge is not intelligence. Intelligence is only scientific-discovery thinking, the search and assessment of facts by importance, getting rid of unimportant facts, searching for cause-and-effect relationships between important facts by creating new hypotheses and theories. Understanding the important things discovered by the smartest people immediately makes them their own. Smart people immediately recognise the high intelligence of other people and important new discoveries. Stupid people consider smart people and their new discoveries to be ignorance, stupidity and madness. For them, knowledge is only worn-out stereotypical, templated ideas and knowledge. Разница между мужчин и женщин. Difference between men and Women. Страсти подавляют разум. Грациан / Страсти делают женщин умни, а мужчини глупие. У женщини более силние инстинкти. Инстинкти и страсти одно и тоже. Женщини более емоционалние и поетому менее интелектуалние. Точно такое же отношение между северяни и южани. Южани более емоционалние и менее интелектуалние, северяни наоборот. Южани более инстинктивние и ранше созревают полово. Южани ражают в 9-10 лет, случается и 7-8 лет. Северяни созревают 21-28 лет. Цивилизация, економика продукт интелигентности. Только у Северние Европейци високий интелект, развитая економика, научное мышление, научние открития и их приложение в практике. Они все придумали. Вес осталной мир ничего не открил и все заимствувал от Северних Европейцев и их переселенци в США. США изобрели електростанции и все електроуреди, без которих жизнь моментално возвращается в каменний век. У южан большой уровен полових хормон. Они образуются от витамин Д, которой синтезирается в кожи под въздействие УФ облучение. В Португалии УФ облучцение 30% больше чем В Германии, на екватор 70% больше. УФ облучение определяет интелектуалност, емоционалост и внешний вид. Не может так силно влият на внешний вид и не влият интелектуално и емоционално. Разница между мужчин и женщин полности определяется от разница между тестостерона у мужчина и естрогена у женщин. Тестостерон и естроген имеют одинаковая химическая формурла и имеют разница в радикалной групи. У мужчин ето ОН/хидроокис/, у женщин О/кислород/. Кислород самой реактивний елемент, освобождает енергии и вызивает максималная жизненост. Водород в хидроокисная група снижает реактивност кислорода. Потому женщини имеют более силний организм, более здорови и долше живут мужчинам и они выглядят моложе и более красивие. У женщин реактивний , непостоянний, изменчивий характер, изменчивое настроение. Они неспособни имет постоянние отношения с мужчинам, с других женщин и чужих детей, только с собствених детей. Известны их роль как соблазнителници, мачехи, снахи, свекорвь, отношение к женщини соперниц, неверные женщины, разлучници, любовници, проститутки. Афоризм: Влюбленная женщина сумашедшая. Без любви женщини и мужчини совершенно чужи и не могут жить вместе. Они не нужни друг другом. Женщина не может быт благодарна, мнение Ериха Фрома.Она считает это своим успехом в соблазнении.Женщина незаменима как мать.Афоризм Лабруера очень много обясняет суть женщин. Умная и некрасивая женщина очень злая, понимая сколко много потеряла не бывая красивая. У хищников ест, три вида отношения между полов, полная несовместимост, полная совместимост и непостоянное, изменчивое отношение. У человека случаются три вида отношения. Несовместимост ведет к регулярное убийство женщин с сторони мужчин. Ето част их природи. В мужчин генетическое наследство меняется, в женщин консервируется. Генетический закон наследство: Син унаследувает мать, дочь отца. Мозг есть защита от прекаленая функция. Ето глупост, которая масовая. Знание не интелигентност. ИНтелигентност только научно-откривательское мышление, рещающее практические проблеми. Тест АйКю не может измерят интелигентност. Ето очень динамичное состяние и измеряется только в реалние открития и решение проблем. Интелигентност полности зависит от снабжение мозгом кислорода и ничего другого. Есть природная интелигентност у Северних Европейцев из за холодного климата. Холодний воздух более густ и наследственая интелигентност у евреев и арменцев. Суть в богатство капиляров генетически унаследяемая. Цивилизация освобождает от тяжелого труда примитовное земледелие, которий отнимает кислород от мозга и сердце в ползи мышци. Интелект Северних Европейцев уникалний природний феномен.У люди епилептики, имеющие увреждения в мозге, теряется защитний механизм глупости и они становится гениалними. Такие были Достоевски и Тесла. Passions suppress reason. Gracian / Passions make women smarter and men stupid. Women have stronger instincts. Instincts and passions are one and the same. Women are more emotional and therefore less intellectual. The same relationship exists between northerners and southerners. Southerners are more emotional and less intellectual, while northerners are the opposite. Southerners are more instinctive and mature sexually earlier. Southerners give birth at 9-10 years old, sometimes even at 7-8 years old. Northerners mature at 21-28 years old. Civilization and economics are the product of intelligence. Only Northern Europeans have a high intellect, a developed economy, scientific thinking, scientific discoveries and their practical application. They invented everything. The rest of the world discovered nothing and borrowed everything from Northern Europeans and their immigration to the United States. The United States invented power plants and all the electrical currents, without which life instantly reverts to the Stone Age. Southerners have high levels of sex hormones. They are formed from vitamin D, which is synthesized in the skin under the influence of UV radiation. In Portugal, UV radiation is 30% higher than in Germany, and at the equator, 70% higher. UV radiation determines intelligence, emotion, and appearance. It cannot have such a strong influence on appearance without affecting intelligence and emotion. The difference between men and women is entirely determined by the difference between testosterone in men and estrogen in women. Testosterone and estrogen have the same chemical formula and differ in the radical group. In men, it's OH (hydrogen oxide), in women, O (oxygen). Oxygen is the most reactive element, releasing energy and promoting maximum vitality. Hydrogen in the hydroxide group reduces the reactivity of oxygen. Therefore, women have stronger bodies, are healthier and live longer than men, and they look younger and more beautiful. Women have a reactive, fickle, changeable character, and a changeable mood. They are incapable of stable relationships with men, with other women and other people's children, only with their own children. Their roles are known as seductresses, stepmothers, daughters-in-law, mothers-in-law, attitudes toward women, rivals, unfaithful women, home wreckers, mistresses, prostitutes. Aphorism: A woman in love is crazy. Without love, women and men are complete strangers and cannot live together. They do not need each other. A woman cannot be grateful, according to Erich From. She considers this her success in seduction. A woman is irreplaceable as a mother. Labruère's aphorism greatly explains the essence of women. An intelligent and unattractive woman is very angry, realizing how much she has lost by never being beautiful. Predators have three types of relationships between the sexes: complete incompatibility, complete compatibility, and an inconstant, changeable relationship. Humans experience three types of relationships. Incompatibility leads to the regular murder of women by men. This is part of their nature. In men, genetic inheritance changes, in women it is preserved. The genetic law of inheritance: Son inherits from mother, daughter from father. The brain is a defense against a pre-calcified function. This is stupidity, which is widespread. Knowledge is not intelligence. Intelligence is only scientific and discovering thinking that solves practical problems. The IQ test cannot measure intelligence. This is a very dynamic state and is measured only in real discoveries and problem-solving. Intelligence depends entirely on the brain's oxygen supply and nothing else. Northern Europeans have a natural intelligence due to the cold climate. Cold air is thicker, and Jews and Armenians have a hereditary intelligence. The essence lies in the richness of capillaries, which is genetically inherited. Civiliяation frees primitive agriculture from the toil of laboкr, which deprives the brain of oxygen and the heart of muscle. The intelligence of Northern Europeans is a unique natural phenomenon. Epileptics with brain damage lose their defenъe mechanism against stupidity, and they become geniuses. Such were Dostoevsky and Tesla.

Norra ettevõte Nel Hydrogen teatas, et on saavutanud oma uue elektrolüüsi tehnoloogia abil 90% efektiivsuse vesiniku tootmisel, mis võib langetada rohelise vesiniku hinna ligikaudu 1,80 €/kg ning oluliselt mõjutada energiahindu ja kliimaeesmärke. #elektrolüüser #vesinik #energiatõhusus

On June 14th, 2026, the midday news bulletin highlighted significant global stories, including the Knicks winning their first NBA title since 1973, escalating protests in Albania leading to a diplomatic standoff with Iran, and the world's first large-scale hydrogen engine beginning to generate electricity. #BreakingNews #WorldNews #LatestUpdates