In the face of extreme heat and fires in Europe, the popularity of the trend of "coolcations," or vacations in cooler places, is on the rise, leading tourists to increasingly abandon traditional destinations in favor of cooler periods and locations, which is dynamically changing the tourism industry. (translated)
In recent years, the heat wave has pushed many tourists to choose destinations in Northern Europe, defined as coolcations, to enjoy milder summers, with a significant increase in bookings to countries like Scotland, Ireland, and Scandinavia, despite the challenges related to managing the growing tourist influx. (translated)
Face aux épisodes de chaleur extrême dans le sud de l'Europe, les vacanciers privilégient de plus en plus des destinations fraîches, comme la Norvège, le Jura ou la Bretagne, redéfinissant ainsi les stratégies de l'industrie du tourisme vers une tendance durable appelée coolcations. #Coolcations #Tourisme #Fraîcheur
The popularity of "coolcations" is expected to surge in 2026, as travelers seek cooler climates in the Nordics to escape extreme summer heat in southern Europe, raising concerns about potential overtourism in these regions despite their commitment to sustainable tourism practices. #Coolcations #SustainableTravel #NordicDestinations
