In the face of increasingly frequent heatwaves and fires in Europe, tourists are starting to avoid hot regions like Spain in favor of cooler destinations, leading to a rise in the popularity of so-called coolcations, or vacations in the cool. (translated)
In the face of extreme heat and fires in Europe, the popularity of the trend of "coolcations," or vacations in cooler places, is on the rise, leading tourists to increasingly abandon traditional destinations in favor of cooler periods and locations, which is dynamically changing the tourism industry. (translated)

In recent years, the heat wave has pushed many tourists to choose destinations in Northern Europe, defined as coolcations, to enjoy milder summers, with a significant increase in bookings to countries like Scotland, Ireland, and Scandinavia, despite the challenges related to managing the growing tourist influx. (translated)

Zbog učestalih toplinskih valova u Europi, turisti sve više biraju sjeverne destinacije s hladnijim klimatskim uvjetima, što se odražava u značajnom porastu rezervacija za gradove poput Kopenhagena i Dublina, ali ostaje nejasno hoće li ovaj trend postati trajna promjena u turističkim preferencijama. #coolcation #turizam #hladno

Face aux épisodes de chaleur extrême dans le sud de l'Europe, les vacanciers privilégient de plus en plus des destinations fraîches, comme la Norvège, le Jura ou la Bretagne, redéfinissant ainsi les stratégies de l'industrie du tourisme vers une tendance durable appelée coolcations. #Coolcations #Tourisme #Fraîcheur

Článek se zaměřuje na vzrůstající trend dovolených v chladnějších destinacích v Evropě, přičemž zvláštní pozornost věnuje městům jako Göteborg, Stockholm, Curych, Ženeva, Oslo, Innsbruck a Salcburk, kde roste zájem turistů o mírnější klima v období rekordních letních veder. #coolcation #letnídovolená #chladnějšídestinace

Trend coolcation zyskuje na popularności, ponieważ turyści coraz chętniej wybierają chłodniejsze destynacje w północnej Europie, takie jak Islandia, Finlandia i Norwegia, aby uciec od upałów, cieszyć się długimi dniami i aktywnym wypoczynkiem w harmonii z naturą. #coolcation #Skandynawia #aktywnywypoczynek
The popularity of "coolcations" is expected to surge in 2026, as travelers seek cooler climates in the Nordics to escape extreme summer heat in southern Europe, raising concerns about potential overtourism in these regions despite their commitment to sustainable tourism practices. #Coolcations #SustainableTravel #NordicDestinations