Here’s Where Brands Are Failing to Meet Consumers’ Expectations: Authenticity All signals were found to be broadly important to consumers, from a high of 96% considering accuracy and honesty “very important” or “somewhat important” to a low of 85% perceiving personalization to https://t.co/T0ncTrfBwk #Authenticity #ConsumerExpectations #Branding #Nospecificcountriesarementionedinthetweet.
