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The article discusses the urgent need for regulation of self-styled sleep consultants, as first-time mother Emily Aston highlights her concerns about receiving unsafe advice that contradicts established safe sleep guidelines, emphasizing the vulnerability of new parents in such situations, while health experts advocate for consistent public health messages to protect children from potentially harmful practices. #Parenting #ChildSafety #SleepConsultant #GB

First-time mum Emily Aston highlights the need for regulation of self-described sleep experts, as she faced unsafe advice conflicting with safer sleep guidelines, prompting concerns for the vulnerability of new parents and the importance of protecting children in society. #Parenting #ChildSafety #SleepConsultant #GB #US

First-time mother Emily Aston highlights the dangers of unregulated sleep consultants, emphasizing the vulnerability of new parents to unsafe advice, while health professionals call for stricter regulations to protect children from such practices following tragic incidents. #Parenting #ChildSafety #SleepConsultants #GB

In response to concerns about unregulated sleep consultants providing unsafe advice to new parents, first-time mum Emily Aston and health professionals advocate for stronger regulations to protect vulnerable families and ensure consistent public health messaging regarding safe sleep practices for infants. #Parenting #ChildSafety #SleepConsultant #GB

First-time mother Emily Aston raises concerns about the lack of regulation for self-described sleep consultants after receiving unsafe advice, highlighting the vulnerability of new parents and the need for consistent public health messages to protect children, as emphasized by health professionals and recent tragic cases prompting calls for stronger safeguards. #ParentingSupport #ChildSafety #SleepConsultants #GB

Following a BBC investigation revealing unsafe sleep advice from unqualified "sleep experts," the UK's leading baby-safety charity and MP Tom Morrison have urgently called for regulation of the infant-sleep industry to protect babies from life-threatening misinformation. #BabySafety #InfantHealth #SleepConsultants #GB

First-time mother Emily Aston calls for regulation of sleep consultants after receiving unsafe advice that contradicted safer sleep guidelines, highlighting the vulnerability of new parents and endorsing the need for consistent public health messages to protect children. #Parenting #ChildSafety #SleepConsultant #GB

Emily Aston, a first-time mother, advocates for the regulation of sleep consultants after receiving conflicting advice that endangered her child's safety, highlighting the vulnerability of new parents and the need for proper guidance in infant sleep practices, supported by health professionals like midwife Olivia Hinge. #NewParents #ChildSafety #SleepConsultants #GB

Emily Aston, a first-time mother, expresses concern over the lack of regulation for self-proclaimed sleep consultants, whose advice can contradict safer sleep guidelines, highlighting the vulnerability of new parents while advocating for necessary oversight to protect children. #Parenting #ChildSafety #SleepConsultant #GB

A BBC investigation reveals that some self-identified infant sleep consultants, such as Alison Scott-Wright and Lisa Clegg, are providing dangerously misleading advice, including recommending unsafe sleep positions and the use of hazardous items in cribs, which medical professionals warn could significantly increase the risk of sudden infant death syndrome (SIDS) and other serious harm to infants, highlighting the urgent need for regulation in this unregulated industry. #InfantSafety #SleepConsultants #SIDSawareness #GB #IE #SC #NI