Actu Foot reported that sports marketing specialist Lionel Maltese estimated that Désiré Doué could become a new major figure in global sports marketing. He described football as being at the end of a cycle, after the generation of Cristiano Ronaldo and Lionel Messi, and judged the competition to be limited. He cited Kylian Mbappé, Lamine Yamal — whose off-field profile he considered average — and Michael Olise, who he presented as reserved. Lionel Maltese also praised Doué's blend of technical and physical qualities, his elegance, and his spectacular play, which he described as very suitable for social media. He believed that the player embodied the football of the future, could change the game, and made people want to watch him play. #MarketingSportif #Sport #Football (translated)



