Szymon Janus criticized the spending on bank rebranding, stating that the new name was misguided and that the efforts were directed at a nearly saturated domestic market. He advocated for the merger of banks, including Alior, and noted that even after the merger, only a small bank would be created, ranking in the fourth decade of the largest in Europe, despite Poland being the sixth largest country in the EU. Janus accused PKO BP and Pekao of choosing strategies that led to mutual competition: one bank was to focus more on developing its business among companies and corporations, while the other targeted the consumer market. In his opinion, a merger would allow for the creation of a bank with the resources to expand in the region. He added that the most aggressive acquisition and expansion strategies at that time were being pursued by banks from Austria and Hungary, while Polish banking was not developing abroad. #bankowość #rebranding #fuzje (translated)